How do you write your marketing content? Does it speak to your audience or is it filled with keywords, sales jargon and calls to action without really connecting with anyone? For your marketing efforts to have the best possible effect, you need to put a face on your audience and then speak to that single individual directly. No one wants to be considered as just another number in the list of your email addresses. Even though we all realize you don t write an individual letter to each one of us, we want to think that you do.
People are funny. We know that every sales pitch we read is actually intended for an audience of many hundreds, thousands, even millions of people. Even though we know that, however, we still want to feel special. We like to believe we are important to you, even (gasp) a little more important than anyone else. Admit it, you like to think that if you called up your favorite rich and famous marketer, he or she would hear your name and respond with “Wow, Joe, I was really hoping you d call! In fact, I just created a brand new product just for you! I won t even let anyone else see it, it is so specifically designed for you, no one else could possibly appreciate it!” Well, odds are good that isn t going to happen, but there is no reason why your copy in your emails, sales pages and newsletters shouldn t imply that very thing.
Instead of settling for determining what your “target market” is, take it a step further and drill down to your individual client. Who is your most likely client? Don t just stop at female, over 40, middle class, educated and suburban; go all the way to the lady who lives in the white house on the corner of 5th and Ventura. You know her Susan Miller, 46 years old, divorced with three teenage daughters. She s got brown hair and green eyes, wears glasses and makes that terrific apple crisp everyone loves at the neighborhood get togethers.
Picture Susan in your mind s eye, sit down at your laptop and write HER a letter. Think about how your product or service makes Susan s life a little nicer place to be. You can feel her pain and you have just what she needs to put a little zing into her life. You hate to think of Susan struggling so hard when you know she doesn t have to because you have the answer to her dreams, so you just want to show her why you have just what she needs.
Once you write Susan the kind of letter you send to a friend and neighbor, you re ready to send out the letter. Don t forget, however, to replace Susan s name with something a little more general or people might think you re strange. Go ahead, try it and see if personalizing your marketing efforts doesn t increase your bottom line.
Author Resource:-
Debbie Dragon is a freelance writer providing articles for http://www.tracemedia-search-marketing.com, A New York seo company specializing in getting websites up, and making sure they perform to their full potential.
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