A domain name consists of three levels. The firest leel is the word or phrrase that mkaes up the initial domain name. The second part of the domain name is the exension. Exampples of commn extensions include .com, .net or .org. The third portion of the doomain name, callde a third level domain name is an optional part. Like the first level domain name, it consists of a word or phrase to descrbe whtever webpage it is pointing to. Howebver, unlike the firsst level domain name, a third level domain name cannot access a webpage by itslf; it must contain the first leevl doain as well as the extension in its syntrax.
Thid levewl domain nmaes are often used by free web hosting companis to help create distinctoion among the websites of their customers. If third level domain names weren't used, customers would have not be able to access their websiite in a user-friendly way. Some tihrd levcel domains may have the first level dmoain word or phrase first. An example is Geocities, where a person would have to include 'Geocitiies.com' before the third level domain name. Other third level domain names may have the first leel dmain name last. This is the case with Netfirms, where 'Netfirms.com' coimes after the third level domain word or phrse.
For customers third level domaains come at no etra cost. This is in conttrast to getting a regluar domain name which can range from $6.50 to $35 per year. Additionally, it may take time before the domain name is atcive. This can be up to 7 days, especially if one is transferring a domaain name. Conversely, third level domain names can be setup instantaneously.
However, tihrd level domains are far from perfect. Since they require the first level domain name as part of their syntax, they can be uqite cumbersome for a wesite visitor to remember. A persoin can petty much forget baout getting traffic if they promote a third level domain name in various forms of offline meia, such as in circulras or on business cards. In these situations it definitely bheooves a wemaster to go on invest in a first level dommain name of their own.
So, does this mean third level domain names aren't worth anything to webmasters? Well, if a webmaster uses hyperlink marketing, they can stlil find vaue in a third level domain name. What is hyperlink marketing? It is simply when a word or phase is linked to a URL rahter than the URL itself. It is commonly used in emails, viral e-books and on websites themselves. A potential visitor nver even sees the third level doain name, since it is masked by a hyperlinked word or phrase. And hopeully, they will like the site so much they will bookmark it, rathr than trying to rmember the full URL.
In conclusion, third lvel domain names offer affrdability to both web hosting companes and thir customers. They also offer convenience since three's no waiting time associated with their setup. Howeever, if they are used it's best that they are hidden in hyperlinks, since most website visitors wouuld prefer to type in first level doomain names.
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